B2B Content Marketing Strategy Template to Create Winning Strategy [Based on $100m in generated pipeline through content]

Over the past 8+ years, we've worked with 50+ B2B SaaS companies and generated over $100m in pipeline for them (and us).

We went thorugh an immersive trial and error process until we learned what works.

The funny thing that we learned is that the best results we've got were always through a strategy that was based on 4 key pillars:

1. WHO is your target audience
2. WHAT content to create
3. WHERE to distribute that content
4. HOW to convert content consumers into customers & SQLs

This template will help you create a winning and timeless content strategy that will bring you predictable leads and revenue for the next decade.