The ICP Research Matrix Board and Process

Every winning strategy starts with an ICP research. Without understanding who our ICP is, what are their fears, desires, and problems, we can't create a strategy that resonates with them.

That's why doing a great ICP research is crucial for all marketing and sales efforts.

Over the past 8 years, ContentMonk team did 80+ ICP researches and interviewed 500+ people (our client's customers, sales team, CS/AE team, etc). We've developed a winning process that gives you most accurate data.

We called it the ICP Research Matrix since it gives you the complete overview of the customer's deepest secrets, and outlines it in a beatiful and easy-to-understand way.

Use this ICP Matrix board & process to do your research so you can:

1. Find a content-market fit
2. Build winning content (or any other) marketing strategies
3. Understand how customers use your product
4. Figure out how to convert more people and get more SQLs
5. See the unalignment between the marketing, sales, and customers success department (yes, even that!)

Get your ICP research matrix board & process right now.