| Category | AEO and SEO platform: tracking and execution in one | AI search analytics platform for tracking and reporting |
| Best for | Lean teams, agencies, and founders who need the work done | Marketing teams and agencies with SEO and content handled elsewhere |
| Starting price | Starting at $99/month, all features included | Starting at $95/month, tracking only with 3 of 6 models |
| Pricing model | Monthly or yearly billing (15% off yearly), flat published plans | Monthly or yearly billing (15% off yearly), plus per-model add-ons |
| AI engines tracked | 4 engines on every plan (ChatGPT, Perplexity, Google AI Overviews, Claude) | 3 of 6 on every self-serve plan, up to 11 on Enterprise |
| Sentiment tracking | Per prompt and per brand | Per prompt and per brand |
| AI search demand data | Topic and prompt suggestions on every plan | AI-suggested prompts with search volumes |
| Query fanout data | Not offered | Dedicated Query Fanouts page |
| AI crawler log analytics | Not offered | Crawl Insights, via seven log connectors |
| Product-level AI shopping data | Not offered | SKU-level, ChatGPT today |
| SEO rank tracker | Built in, 200 to 600 keywords by plan | Not offered |
| Keyword research | Built in, 50 to 200 researches/month | Not offered |
| Google Search Console & Analytics | Both native on every plan | Not offered |
| Opportunity engine | Daily, from your AEO, SEO, GA & GSC data | Strategy recommendations from AI answer data |
| Content briefs | Research-backed, per opportunity | Not offered |
| Article creation | 10 to 30 full articles/month by plan | Not offered |
| Social repurposing | LinkedIn and Reddit | Not offered |
| CMS publishing | WordPress, Webflow | Not offered |
| API & MCP access | Included on every plan | Enterprise only |
| Workspaces / projects | Unlimited from Pro ($199/month) | 1 on Starter, 2 on Pro, 5 on Advanced |
| Users included | 3 users on Starter and Pro, unlimited on Scale, extra seats $11/month | Unlimited users on every plan, including Starter |
| Enterprise security (SSO) | Not offered | On Enterprise |
| Done-for-you option | In-house agency arm that owns the inbound leads | Partner agency directory only |
| Built by | A team running a 10-year content agency serving 70+ brands | A VC-funded software company in Berlin (~$29M raised) |