Pest Pro Thermal is a pest control company. Its team used ContentMonk to track where it stood in AI answers and on Google, act on the opportunities the software surfaced, and produce the content inside the tool. AI visibility went from zero to 13 percent in the first 30 days.
People looking for pest control now ask an assistant before they open a search results page. The answer names two or three operators.
Pest Pro Thermal was not one of them, and had no way to see that it was missing.
For a local service business this matters more than it does for software. There is no long evaluation. Someone with a problem asks who can deal with it, gets two or three names, and calls one of them that day.
Local operators also rarely have the kind of content an assistant can use. Directory listings and review sites end up answering on their behalf, which hands the recommendation to whoever those sources happen to favour.
The questions its customers ask were tracked every day across the main assistants, alongside Google rankings and the competitors getting named instead.
Those questions are specific and practical: what a particular treatment costs, how long it takes, whether it works on a given problem, what to expect afterwards. They are what a customer wants to know before calling anyone.
ContentMonk turned the gaps into specific pages to write. The team wrote and published them inside the tool, which kept the work in one process instead of spread across a brief, a document and a CMS.
Then they watched the next run. Thirty days is a short window, and the daily tracking is what made it long enough to show a result.
After 30 days Pest Pro Thermal is named in 13 percent of the tracked answers, up from none at the start.
For a service business that translates directly. Appearing in one in eight of the answers its customers see is one in eight conversations it was not part of a month ago.
The gains came from answering the practical questions instead of writing about the industry. An assistant recommending a local operator needs something concrete to point at, and a page that states what a treatment involves and what it costs gives it exactly that.
The tracking continues against the same fixed question set, so the figure stays comparable as more pages go live.
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