See where your competitors outrank you on Google. Enter your domain and your competitors, and get the keywords worth targeting first.
The searches your competitors already win, sorted so the best opportunities come first.
Searches where at least one competitor ranks on Google and your site doesn't appear at all.
Searches you already rank for, but below your competitors. These are often the fastest wins.
Terms two or more competitors rank for. Your market clearly searches for them, and you are missing.
How often each keyword is searched and how hard it is to rank, so you can pick realistic targets.
Which competitor page ranks for each keyword, so you can see what Google rewards for that search.
Pick the country you sell in, so the gaps match the market you want customers from.
Four quick steps.
Type your website into the tool above and pick the country you want to rank in.
Add the companies that show up on Google or in AI answers when your buyers search.
Whether you work at the company, independently or at an agency, and your top priority, so the results fit your goal.
See the keywords your competitors win and you don't, ready to turn into a content plan.
A keyword gap analysis compares the keywords your website ranks for on Google with the keywords your competitors rank for. The searches they win and you don't are your keyword gap.
It is the fastest way to find content opportunities that are proven. Your competitors already get traffic and customers from these searches, so you know people in your market look for them.
The same questions people type into Google are the questions they ask ChatGPT, Perplexity and Gemini. The pages that rank for them are usually the pages AI answers cite, so closing a keyword gap helps you in both places.
Start with the free analysis. When you want the content written, or the whole plan run for you, pick the option that fits.
| Free keyword gap tool | ContentMonk software | ContentMonk Agency | |
|---|---|---|---|
| What it is | One-off keyword gap analysis | Ongoing SEO and AEO platform | Done-for-you SEO, AEO and content |
| Competitor gaps | Your domain against your competitors | Competitor rankings and AI answers, tracked over time | Researched and prioritized by our team |
| AI search | Not included | Track mentions in ChatGPT, Perplexity, Gemini and AI Overviews | Tracked and improved by our team |
| Who writes the content | You | You, with research-backed briefs and articles | Our team |
| Cost | Free | From $99 a month, 7-day free trial | Scoped on a free strategy call |
| Start | Run the analysis | Start free trial | Book a strategy call |
A keyword gap report can hold thousands of terms. Most of them will never bring you a customer. This is how we pick the ones that will, for the 70+ companies our agency runs SEO and AEO for.
Sort every keyword into one of three buckets before you look at a single number:
Start with buying keywords, even when they show 30 searches a month. Ten buyers a month beat ten thousand readers who will never buy. It's where our clients see first results, often in 2 to 3 weeks rather than the 6 to 12 months people expect from SEO.
If one competitor ranks for a term, it might be luck. If three of them do, your market searches for it and Google expects pages like yours to answer it. Those keywords go to the top of the list.
Keywords where you rank 8 to 30 and a competitor ranks higher are your fastest wins. You already have a page Google considers relevant. Improve it instead of starting from zero:
Look at the page that ranks for each keyword before you write. If the results are comparison tables, a long blog post won't rank. If they are product pages, an article won't either. Match the format, then make yours clearly better.
Group keywords that mean the same thing into one page: "SEO audit", "SEO audit service" and "website SEO check" belong together. Separate pages for each variation compete with each other and none of them ranks well.
The pages that rank on Google are usually the pages ChatGPT, Perplexity and Google's AI Overviews cite. Give them a reason to quote you:
SEO and AEO are the same game. A page built this way ranks and gets cited.
A rewritten version of the page that ranks first gives Google no reason to rank yours. Add what only you know: your experience with customers, your own data, honest opinions on what works. That is also what AI answers look for when they choose which source to trust.
Rankings and traffic are how you get there. The result is customers. Track conversions on every page you publish, check whether AI answers start naming you for the same questions, and re-run the keyword gap analysis every quarter. Your competitors keep publishing, so the gap keeps moving.
| Week | Focus | Done when |
|---|---|---|
| Week 1 | Sort gaps by intent and by how many competitors rank. Pick the top 10 buying keywords. | A short, ranked list you can act on |
| Week 2 | Improve existing pages that rank 8 to 30 for gap keywords | Your near-wins are updated and re-submitted |
| Week 3 | Publish the first 2 to 3 new pages for the strongest buying keywords | New pages live, linked from related pages |
| Week 4 | Publish 2 to 3 more, set up conversion and AI mention tracking | Pages measured by leads, not traffic |
Big numbers rarely mean buyers. A 40-search buying keyword often brings more customers than a 4,000-search definition.
Close variations on separate pages compete with each other. Group them into one strong page.
A rewrite of what already ranks gives Google and AI no reason to pick you. Add what only you know.
Updating a page on position 12 is faster than ranking a new one from nothing.
Want this done for you? ContentMonk software turns keyword gaps into research-backed briefs and articles, from $99 a month. Or the ContentMonk Agency runs the whole plan for you.
Yes. Enter your domain, your country and your competitors and you get your keyword gaps at no cost.
A keyword gap is a search your competitors rank for on Google and you don't, or where they rank higher than you. These are proven opportunities, because people in your market already search for them.
Three to five. Pick the companies that show up when your buyers search, not only the biggest brands in your market.
Buying keywords that two or more competitors rank for, then the keywords where you already rank on page two or three. Those bring customers fastest.
Yes. The questions people search on Google are the questions they ask ChatGPT, Perplexity and Gemini, and the pages that rank are usually the pages AI answers cite.
Every quarter, and whenever a new competitor starts showing up in your search results or AI answers.
Run a free keyword gap analysis in minutes.
Run free analysis →300+ brands get customers from AI search with ContentMonk
