Free SEO Audit Service

1. Sort every issue by the page it's on, not by its severity

Your report lists issues by type. Re-sort them by page, then split your pages into three groups:

• Money pages: home, pricing, product or service pages, demo or contact, and any page that already converts.
• Buyer pages: comparisons, alternatives, "best tool for", industry and use-case pages.
• Everything else: blog posts, help docs, old news and tag pages.

A warning on your pricing page matters more than an error on a 2019 blog post. Fix the money pages first, then the buyer pages, and batch the rest. Most sites can clear the first two groups in a week.

2. Fix broken pages and broken links on the paths to revenue

Pages that return an error and links that point to missing pages are the issues most likely to cost you leads directly. Someone clicks, hits a dead end, and leaves.

• For every page that returns 404 or 5xx, decide: bring it back, or 301-redirect it to the closest live page. Never redirect everything to the homepage.
• Update internal links that pass through a redirect so they point straight at the final address. Every hop wastes crawl time and dilutes the link.
• Check old URLs that other sites link to first. A dead page with backlinks is authority you are throwing away.

3. Rewrite titles and meta descriptions for buying intent

Missing, duplicate and overlong titles are easy to fix and they change how many people click. Write each money page title for the person ready to buy, not for a keyword tool.

Keep titles around 50 to 60 characters and descriptions around 140 to 160. Put the outcome and a reason to choose you in the description, because Google and AI answers both lift text from it.

4. Make your pages readable for AI search

ChatGPT, Perplexity, Gemini and Google's AI Overviews can only recommend you if they can read you. Three things decide that:

• Content in the HTML. If your main text only appears after JavaScript runs, many AI crawlers see an empty page. The "Can AI read this page" check in your report shows this per engine.
• Crawler access. Check your robots.txt rules for OAI-SearchBot, PerplexityBot, Claude-SearchBot and Google-Extended. A rule added years ago "for safety" can quietly remove you from AI answers.
• Answer-first structure. Start each section with a direct, specific answer in one or two sentences, then explain. Add FAQ and Organization structured data so engines can match your page to the question.

SEO and AEO are the same game. Every fix in this list helps both, and the pages that rank on Google are usually the pages AI answers cite.

5. Fix mobile speed on the pages people land on

Don't chase a perfect PageSpeed score across the whole site. Fix Largest Contentful Paint on your top landing pages on mobile, where most first visits happen.

• Compress and resize the hero image, and serve it as WebP or AVIF.
• Add width and height to images so the page doesn't jump while loading.
• Remove chat widgets, trackers and scripts you no longer use from the pages that matter.

6. Point internal links at the pages that sell

Orphan pages, with no internal link pointing to them, barely exist for Google. Most sites also have the opposite problem: hundreds of blog posts that link nowhere useful.

Link every orphan page from a relevant hub. Then add a contextual link from each related blog post to the matching product, comparison or industry page, using the words a buyer would search. This moves authority from pages that get traffic to pages that get customers.

7. Build the pages buyers search for before they buy

This is the step that turns a clean site into a growing one. Once the technical issues are fixed, the fastest path to customers is bottom-of-funnel content:

• "Your brand vs competitor" and "competitor alternatives" pages
• "Best [category] for [industry or use case]" pages
• Industry and location pages for the customers you want more of
• Honest pricing and "is it worth it" pages

These searches have small volume and high intent, and they are exactly the questions people ask AI before they choose a vendor. It's where our clients see first results, often in 2 to 3 weeks rather than the 6 to 12 months people expect from SEO. eLogii's earliest leads came from comparison pages that still bring in customers four years later.

8. Measure customers, then re-run the audit

Traffic, rankings and AI mentions are how you get there. The result is customers. Set up conversion tracking on your forms and trial signups, track how often AI answers name you for the questions your buyers ask, and look at both every month.

Re-run this audit monthly and after every redesign, migration or CMS change. New issues appear every time someone publishes, and catching them early is cheaper than recovering lost rankings.